Continuing in the מאמר, the Rebbe explains the power of כתר, as the זהר says, "כללא דכולא", "encompassing everything". כתר is not an abstract energy, it is rather the energy within every tangible and concrete experience of intellect and emotion ("20" and "7").

As the זהר continues, this is the idea of making 100 daily ברכות. A ברכה is the formula of our entire עבודה in this world, which the רבי explains in a revolutionary way, uncovering a tremendous חידוש of דור שביעי in the way we view ברכות, and our entire עבודה!