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Today I talk to John Morgenstern, the head of investment for VaynerX. We discuss VaynerX's investment philosophy and strategy, which primarily focuses on ad inventory for Fortune 500 and Fortune 1000 brands. John mentions that their investment includes various platforms such as social media, digital audio, TV, affiliate marketing, and more. We also talk about the impact of AI in the advertising industry and the current attention of consumers on platforms like Meta, YouTube, TikTok, and streaming services. John highlights the success of TikTok performance ads and Meta conversion marketing as recent case studies. He mentions that Gary Vaynerchuk, the CEO of VaynerX, influences their decision-making and strategy in the company.

[00:03:13] A recent success story.

[00:04:29] Today's consumer attention.

[00:09:26] Spending dollars on a business.

[00:12:58] Organic vs paid traction.

[00:15:00] Average order value and conversion rate.

[00:17:15] Learning period for ad algorithms.

[00:19:00] Sample size and decision making.

[00:21:39] The longevity of crossword puzzles.

[00:25:07] Living in the moment.

Find Jon here: @jonmorgenstern on all platforms

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