In this episode I interview Giacomo Marchese, the co-founder with his partner Dani Taylor of Vegan Proteins, an online store selling a range of vegan supplements.

The couple also co-founded PlantBuilt, a non-profit organization of strength-based vegan athletes who compete together to raise awareness of vegan living, as well as funds to help farm animal sanctuaries.

A fitness aficionado for over 20 years, Giacomo has been vegan for more than 10 of those. He actively competes in bodybuilding and powerlifting, and holds a certificate in Plant Based Nutrition from Cornell University.

In addition to running the Vegan Proteins online store, he also coaches clients online.

This interview is one that I did for my book Vegan Ventures: Start and Grow an Ethical Business.

In this interview, Giacomo discusses:

•    The signature strategy he and Dani use to provide highly personalized customer service to differentiate themselves from bigger brands

•    Embracing being a small- or a medium-sized business and not forcing yourself into a corporate model of massive fast growth

•    The importance of trusting yourself amid huge uncertainty when starting and running a business

•    Strategies for working successfully with your partner in a home-based business

•    And much more

Visit the Vegan Proteins website

Visit the PlantBuilt website

Brands mentioned in vegan business news roundup:

Plant Based by Nafsika

The Peace Exchange

Bead & Reel

Impossible Foods

Shouk

Sticky Fingers Bakery

New Harvest

Soylent 

RESOURCES:

My Online PR Course for Vegan Business Owners & Entrepreneurs: Vegans in the Limelight

My book Vegan Ventures: Start and Grow an Ethical Business

Follow Vegan Business Media on:

Facebook  

Twitter 

Instagram 

Connect with me personally at:

Facebook 

Twitter 

LinkedIn