In this episode I interview Eric Lindstrom from ThankTank Creative, a consulting, design, and marketing agency in New York.

Eric has more than 20 years of experience as a senior-level administrator, entrepreneur, and consultant in communications, marketing, brand management, and design for various organizations across several industries including higher education, government, facilities, financial, retail, and entertainment, picking up a slew of awards along the way.

In 2014 he founded ThankTank Creative to focus on working with vegan, socially-just and environmentally-conscious businesses and non-profits.

His clients include Miyoko’s Kitchen, PlantPure Nation, The Vegan Food Truck and many more.

Eric also runs the popular blog The Meaty Vegan and his first book, a memoir and cookbook, The Skeptical Vegan will be published next year.

In this interview Eric talks about:

•    The first thing you need to do before developing your branding materials

•    A major misconception many vegan business owners have about logos and branding

•    Why branding and design is so important

•    The downsides of crowdsourcing your logo

•    How often you should redesign your website

•    How to decide what colors to use in your branding and design

•    And much more

Visit the ThankTank Creative website

Visit The Meaty Vegan blog

Brands mentioned in vegan business news roundup:

The Cambridge Satchel Company

Melissa

Beyond Skin

Fresh&Co

Jill Milan

RESOURCES:

My Online PR Course for Vegan Business Owners & Entrepreneurs: Vegans in the Limelight

My book Vegan Ventures: Start and Grow an Ethical Business

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