In this episode I interview Jodi Monelle, the founder and CEO of global vegan media company LIVEKINDLY, in Vancouver, Canada.

Originally from Bath in the UK, Jodi has a background in media sales for BBC magazines and worked in marketing for Hootsuite and a small VC startup.

During her time working at the VC fund, she was inspired by the entrepreneurs she met and began exploring how to turn her blog into a business with large-scale impact.

In 2017 LIVEKINDLY came into being and quickly became a popular news source for millions of people regardless of their dietary choices, focused on empowering people to make positive changes – big or small – in their own lives and how their daily actions make a difference in the world.

In this episode Jodi discusses:

• The challenges involved in the early days of LIVEKINDLY and how she handled them.

• Why she spent the first 18 months growing a brand and community without a focus on monetization.

• The mistakes she made when deciding to seek investors to raise capital to fund the business and allow it to grow – and what she learned from the experience.

• How and why LIVEKINDLY is creating multiple streams of income, including advertising, and taking a broader approach to its offerings – and what this means for vegan brands.

• And much more.

Visit the LIVEKINDLY website.

Follow Jodi on Instagram.

Brands mentioned in vegan business news roundup:

Hilton London Bankside

Bompas & Parr

Vegans Baby

Pure World Distribution

Chef’s Pencil

RESOURCES:

My Online PR Course for Vegan Business Owners & Entrepreneurs: Vegans in the Limelight

My book Vegan Ventures: Start and Grow an Ethical Business

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