Our First Episode! What the ValuClarity Podcast is all about, and why we're here. First order of business: define value...the same as customer-perceived value, because value doesn't come in any other flavors.
Special thanks to Craig Theorin for the theme music: The Know Value Blues.
Learn more about your ad choices. Visit megaphone.fm/adchoices

Our First Episode! What the ValuClarity Podcast is all about, and why we're here. First order of business: define value...the same as customer-perceived value, because value doesn't come in any other flavors. Special thanks to Craig Theorin for the theme music: The Know Value Blues. Learn more about your ad choices. Visit megaphone.fm/adchoices

VC 001: Introductory Episode.  Defining Value.

Customer-perceived value drives all commercial activity, from deciding to click a link, to accepting a requested sales appointment, all the way to the final buying decision. We discuss uncovering value, developing value in a customer’s mind, selling value, and pricing to that value. Value Focus is a whole-company effort: Connect everyone in your organization to their role in creating and delivering customer value — in order to elevate your company’s performance...and your people’s careers.

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VC 001: Introductory Episode. Defining Value.

VC 001: Introductory Episode. Defining Value.