Value propositions are a monolithic statement in a world that requires personalization.
Value messaging is telling, not selling.
Value networks help companies build a suite of value hypotheses tuned to individual buying personas
Learn more about your ad choices. Visit megaphone.fm/adchoices

Value propositions are a monolithic statement in a world that requires personalization. Value messaging is telling, not selling. Value networks help companies build a suite of value hypotheses tuned to individual buying personas Learn more about your ad choices. Visit megaphone.fm/adchoices

VC 003  Value Propositions, Value Messaging, and Value Networks

Customer-perceived value drives all commercial activity, from deciding to click a link, to accepting a requested sales appointment, all the way to the final buying decision. We discuss uncovering value, developing value in a customer’s mind, selling value, and pricing to that value. Value Focus is a whole-company effort: Connect everyone in your organization to their role in creating and delivering customer value — in order to elevate your company’s performance...and your people’s careers.

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VC 003 Value Propositions, Value Messaging, and Value Networks

VC 003 Value Propositions, Value Messaging, and Value Networks