Companies have formed silos to help them perform their operations more efficiently and effectively, but that siloed structure often fails organizations trying to execute major buying decisions.  Sales organizations need to be effective guides, saving their prospects from their own dysfunctions.
Learn more about your ad choices. Visit megaphone.fm/adchoices

Companies have formed silos to help them perform their operations more efficiently and effectively, but that siloed structure often fails organizations trying to execute major buying decisions. Sales organizations need to be effective guides, saving their prospects from their own dysfunctions. Learn more about your ad choices. Visit megaphone.fm/adchoices

VC 004 Saving Siloed Customers from Themselves

Customer-perceived value drives all commercial activity, from deciding to click a link, to accepting a requested sales appointment, all the way to the final buying decision. We discuss uncovering value, developing value in a customer’s mind, selling value, and pricing to that value. Value Focus is a whole-company effort: Connect everyone in your organization to their role in creating and delivering customer value — in order to elevate your company’s performance...and your people’s careers.

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VC 004 Saving Siloed Customers from Themselves

VC 004 Saving Siloed Customers from Themselves