I'm the guest on this episode, interviewed by Kelly Cordes in Minneapolis.  We go through why I wrote the book, and a thumbnail of what's in it.  
Learn more about your ad choices. Visit megaphone.fm/adchoices

I'm the guest on this episode, interviewed by Kelly Cordes in Minneapolis. We go through why I wrote the book, and a thumbnail of what's in it. Learn more about your ad choices. Visit megaphone.fm/adchoices

VC 009 Book Launch Interview with Kelly Cordes, WJON.com  (Townsquare Media St Cloud, MN)

Customer-perceived value drives all commercial activity, from deciding to click a link, to accepting a requested sales appointment, all the way to the final buying decision. We discuss uncovering value, developing value in a customer’s mind, selling value, and pricing to that value. Value Focus is a whole-company effort: Connect everyone in your organization to their role in creating and delivering customer value — in order to elevate your company’s performance...and your people’s careers.

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VC 009 Book Launch Interview with Kelly Cordes, WJON.com (Townsquare Media St Cloud, MN)

VC 009 Book Launch Interview with Kelly Cordes, WJON.com (Townsquare Media St Cloud, MN)