David Veech knows leadership, from his time in the armed forces, to being a leadership coach, trainer, and facilitator.  We talk about his work, about creating meaning for people, about aligning everyone in the organization around customer value.  
Learn more about your ad choices. Visit megaphone.fm/adchoices

David Veech knows leadership, from his time in the armed forces, to being a leadership coach, trainer, and facilitator. We talk about his work, about creating meaning for people, about aligning everyone in the organization around customer value. Learn more about your ad choices. Visit megaphone.fm/adchoices

VC 014 David Veech and Leadership

Customer-perceived value drives all commercial activity, from deciding to click a link, to accepting a requested sales appointment, all the way to the final buying decision. We discuss uncovering value, developing value in a customer’s mind, selling value, and pricing to that value. Value Focus is a whole-company effort: Connect everyone in your organization to their role in creating and delivering customer value — in order to elevate your company’s performance...and your people’s careers.

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VC 014 David Veech and Leadership

VC 014 David Veech and Leadership