Arjun Sen has consulted with a who's who of consumer brands, and continues to advise executives at major brands on strategy.  We talk about value in the consumer space, some of the differences vis-a-vis business-to-business marketing and sales...and the even stronger parallels.
Learn more about your ad choices. Visit megaphone.fm/adchoices

Arjun Sen has consulted with a who's who of consumer brands, and continues to advise executives at major brands on strategy. We talk about value in the consumer space, some of the differences vis-a-vis business-to-business marketing and sales...and the even stronger parallels. Learn more about your ad choices. Visit megaphone.fm/adchoices

VC 025 Arjun Sen: Value and Brand

Customer-perceived value drives all commercial activity, from deciding to click a link, to accepting a requested sales appointment, all the way to the final buying decision. We discuss uncovering value, developing value in a customer’s mind, selling value, and pricing to that value. Value Focus is a whole-company effort: Connect everyone in your organization to their role in creating and delivering customer value — in order to elevate your company’s performance...and your people’s careers.

Share VC 025 Arjun Sen: Value and Brand

Sign up to save your podcasts

VC 025 Arjun Sen: Value and Brand

VC 025 Arjun Sen: Value and Brand