Marcus Cauchi  (Pronounced COW-key) is an irreverent expert in sales and marketing.  He and I always have great conversations about marketing, sales, and here...selling value.  I hope you enjoy this talk as much as I did.
Learn more about your ad choices. Visit megaphone.fm/adchoices

Marcus Cauchi (Pronounced COW-key) is an irreverent expert in sales and marketing. He and I always have great conversations about marketing, sales, and here...selling value. I hope you enjoy this talk as much as I did. Learn more about your ad choices. Visit megaphone.fm/adchoices

VC 3-037 Marcus Cauchi and selling value

Customer-perceived value drives all commercial activity, from deciding to click a link, to accepting a requested sales appointment, all the way to the final buying decision. We discuss uncovering value, developing value in a customer’s mind, selling value, and pricing to that value. Value Focus is a whole-company effort: Connect everyone in your organization to their role in creating and delivering customer value — in order to elevate your company’s performance...and your people’s careers.

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VC 3-037 Marcus Cauchi and selling value

VC 3-037 Marcus Cauchi and selling value