Tom Williams is a published co-author of two great sales books, is a successful sales consultant, and has held positions including CEO of a hospital.  He's been on the selling and the buying side of major B2B transactions, and when Tom talks about purchasing/procurement...make some time to listen.  
Learn more about your ad choices. Visit megaphone.fm/adchoices

Tom Williams is a published co-author of two great sales books, is a successful sales consultant, and has held positions including CEO of a hospital. He's been on the selling and the buying side of major B2B transactions, and when Tom talks about purchasing/procurement...make some time to listen. Learn more about your ad choices. Visit megaphone.fm/adchoices

VC 3-038 Tom Williams and Procurement

Customer-perceived value drives all commercial activity, from deciding to click a link, to accepting a requested sales appointment, all the way to the final buying decision. We discuss uncovering value, developing value in a customer’s mind, selling value, and pricing to that value. Value Focus is a whole-company effort: Connect everyone in your organization to their role in creating and delivering customer value — in order to elevate your company’s performance...and your people’s careers.

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VC 3-038 Tom Williams and Procurement

VC 3-038 Tom Williams and Procurement