Jose Palomino consults with sales and marketing clients, helping them focus on their differentiation.  Because his approach is so similar to mine, I wanted to share his thoughts on differentiation and value.
Learn more about your ad choices. Visit megaphone.fm/adchoices

Jose Palomino consults with sales and marketing clients, helping them focus on their differentiation. Because his approach is so similar to mine, I wanted to share his thoughts on differentiation and value. Learn more about your ad choices. Visit megaphone.fm/adchoices

VC 3-040   Jose Palomino and I talk about differentiation

Customer-perceived value drives all commercial activity, from deciding to click a link, to accepting a requested sales appointment, all the way to the final buying decision. We discuss uncovering value, developing value in a customer’s mind, selling value, and pricing to that value. Value Focus is a whole-company effort: Connect everyone in your organization to their role in creating and delivering customer value — in order to elevate your company’s performance...and your people’s careers.

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VC 3-040 Jose Palomino and I talk about differentiation

VC 3-040 Jose Palomino and I talk about differentiation