we talk drop-ins, talent, brands vs concepts, made in italy, the hat, the newsletter, manipulation tactics, freaking people out, not soliciting feedback or notes, strictly business, martini waves, soph’s never ending creativity,  the lettucetini, making it bottomless, a new frame for thinking, night life as the tv show and the stage, making people money off garbage, blood oaths, looking for patterns, quitting NYFW, the brandy melville content farm, circular cult building, the death of IRL retail, the uniform of a strong man, our dinner at lucien, fandoms and all conspiracies being intentional strat.

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