Loren Fogelman consults to accountants and financial professionals, focusing particularly on weaning them off of the "hourly rate trap".  She has a great process for helping accounting professionals understand their value, build value-based programmatic pricing, and have great sales conversations with their clients.
Learn more about your ad choices. Visit megaphone.fm/adchoices

Loren Fogelman consults to accountants and financial professionals, focusing particularly on weaning them off of the "hourly rate trap". She has a great process for helping accounting professionals understand their value, build value-based programmatic pricing, and have great sales conversations with their clients. Learn more about your ad choices. Visit megaphone.fm/adchoices

VC 4-021 Loren Fogelman and Value Pricing within the Accounting Profession

Customer-perceived value drives all commercial activity, from deciding to click a link, to accepting a requested sales appointment, all the way to the final buying decision. We discuss uncovering value, developing value in a customer’s mind, selling value, and pricing to that value. Value Focus is a whole-company effort: Connect everyone in your organization to their role in creating and delivering customer value — in order to elevate your company’s performance...and your people’s careers.

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VC 4-021 Loren Fogelman and Value Pricing within the Accounting Profession

VC 4-021 Loren Fogelman and Value Pricing within the Accounting Profession