Nelson Griswold leads Next Gen benefits, a consultant-to-consultants who teaches benefits experts how to deliver better healthcare to employee populations at lower cost. We talked about how he does that, how so much of his effort is devoted to selling through a channel of healthcare consultants.
Learn more about your ad choices. Visit megaphone.fm/adchoices

Nelson Griswold leads Next Gen benefits, a consultant-to-consultants who teaches benefits experts how to deliver better healthcare to employee populations at lower cost. We talked about how he does that, how so much of his effort is devoted to selling through a channel of healthcare consultants. Learn more about your ad choices. Visit megaphone.fm/adchoices

VC 4-022 Nelson Griswold and delivering value by delivering better for less.

Customer-perceived value drives all commercial activity, from deciding to click a link, to accepting a requested sales appointment, all the way to the final buying decision. We discuss uncovering value, developing value in a customer’s mind, selling value, and pricing to that value. Value Focus is a whole-company effort: Connect everyone in your organization to their role in creating and delivering customer value — in order to elevate your company’s performance...and your people’s careers.

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VC 4-022 Nelson Griswold and delivering value by delivering better for less.

VC 4-022 Nelson Griswold and delivering value by delivering better for less.