The European Startup Show

(VC) Krishna Visvanathan, Co-Founder and Partner at Crane Venture Partners on The Three Pillars of Go-To-Market Playbook For Pre-Series A Startups.

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On Crane

  • [1:12] - What was the gap in the VC market you were addressing when you started Crane Venture Partners?
  • [4:48] - Talk about a few of Crane’s portfolio of companies and why Crane invested in them.

GTM

  • [10:28] - How would you go about helping a company with their go-to-market strategy?
  • [15:30] - The 3 pillars of go-to-market: CS, Marketing and Product Marketing
  • [22:24] - What are some common mistakes you see founders make?
  • [26:33] - What is the difference between deep tech product vs non-deep-tech in terms of go-to-market strategy?
  • [29:12] - What are the key metrics you track in the pre-Series A stage to know that they are on track.
  • [31:25] - What key metrics do Series A investors look for?
  • [34:31] - What are the checklist of items you need to have ready before you go for Series A funding?

Trends in European Tech

  • [36:37] - What are the big trends you are seeing in Europe in enterprise tech?


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The European Startup ShowBy Anita Moorthy
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