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VCedia: The Hypercultural Latinx with Ilse Calderon
Our guest today is Ilse Calderon. Ilse is a senior associate at OVO Fund. She has been at OVO for the past 2.5 years and was previously at Silicon Valley Bank doing venture debt. OVO Fund is a pre-seed fund ($35MM) based in the Bay Area where they like to invest ($250k to $500k) in the earliest of founders (pre-product, pre-rev, pre-product market fit, etc) across capital efficient sectors. Ilse would love for founders targeting the U.S. Hispanic youth audience as well as underrepresented founders in the earliest stage of their startup journey to contact her!
Episode Mentions:
AWESOME articles on the Hypercultural Latinx:
https://www.forbes.com/sites/nancyleesanchez/2020/11/09/meet-the-hypercultural-latinx-community-a-mexican-american-stanford-university-graduate-shows-why-we-must-invest-in-the-youngest-and-most-diverse-communities-in-the-us/?sh=4b8ec7b945fd
https://www.forbes.com/sites/ilsecalderon/2020/10/26/how-startups-can-successfully-target-the-hypercultural-latinx/?sh=2f9e7d6b1b0c
https://techcrunch.com/2020/09/30/brands-building-for-scale-should-look-to-hypercultural-latinx-consumers/
https://www.forbes.com/sites/pamdanziger/2020/09/20/biden-was-right-the-diversity-of-the-hispanic-market-creates-confusion-for-brands/?sh=278f76eaf3b9 https://techcrunch.com/2020/07/18/investing-in-the-hidden-generation/
https://www.fastcompany.com/90548164/by-ignoring-this-community-venture-capitalists-are-missing-out
OVO Fund: https://www.ovofund.com
American Kingpin: https://www.amazon.com/American-Kingpin-Criminal-Mastermind-Behind/dp/1591848148
Follow VCedia @the_vcedia on Twitter and Instagram, The VCedia on YouTuve, and on our website at www.vcedia.com.
You can also follow the host Schyler Cole on Twitter at @SchylerCole! Know someone who should be on VCedia?
Let us know here!
For startups: https://forms.gle/8ESnmJf4XNRL5W1A6
For other guests: https://forms.gle/LbTvrUUbXW1YiAPP7
Music:
Intro/Outro - Instafunk - Premium Beats
Intermission - hard animal crossing type beat by vanity - https://soundcloud.com/11182018
View all episodes
By Schyler Cole
5
55 ratings
Our guest today is Ilse Calderon. Ilse is a senior associate at OVO Fund. She has been at OVO for the past 2.5 years and was previously at Silicon Valley Bank doing venture debt. OVO Fund is a pre-seed fund ($35MM) based in the Bay Area where they like to invest ($250k to $500k) in the earliest of founders (pre-product, pre-rev, pre-product market fit, etc) across capital efficient sectors. Ilse would love for founders targeting the U.S. Hispanic youth audience as well as underrepresented founders in the earliest stage of their startup journey to contact her!
Episode Mentions:
AWESOME articles on the Hypercultural Latinx:
https://www.forbes.com/sites/nancyleesanchez/2020/11/09/meet-the-hypercultural-latinx-community-a-mexican-american-stanford-university-graduate-shows-why-we-must-invest-in-the-youngest-and-most-diverse-communities-in-the-us/?sh=4b8ec7b945fd
https://www.forbes.com/sites/ilsecalderon/2020/10/26/how-startups-can-successfully-target-the-hypercultural-latinx/?sh=2f9e7d6b1b0c
https://techcrunch.com/2020/09/30/brands-building-for-scale-should-look-to-hypercultural-latinx-consumers/
https://www.forbes.com/sites/pamdanziger/2020/09/20/biden-was-right-the-diversity-of-the-hispanic-market-creates-confusion-for-brands/?sh=278f76eaf3b9 https://techcrunch.com/2020/07/18/investing-in-the-hidden-generation/
https://www.fastcompany.com/90548164/by-ignoring-this-community-venture-capitalists-are-missing-out
OVO Fund: https://www.ovofund.com
American Kingpin: https://www.amazon.com/American-Kingpin-Criminal-Mastermind-Behind/dp/1591848148
Follow VCedia @the_vcedia on Twitter and Instagram, The VCedia on YouTuve, and on our website at www.vcedia.com.
You can also follow the host Schyler Cole on Twitter at @SchylerCole! Know someone who should be on VCedia?
Let us know here!
For startups: https://forms.gle/8ESnmJf4XNRL5W1A6
For other guests: https://forms.gle/LbTvrUUbXW1YiAPP7
Music:
Intro/Outro - Instafunk - Premium Beats
Intermission - hard animal crossing type beat by vanity - https://soundcloud.com/11182018