<p>Whether you're new to social media or a veteran, this episode of The Road We Travel is a master class on how to build an audience. VDOT's Ellen Kamilakis tells us about tweeting from the passenger seat of a snow plow, how the "Meemaw" character was born of necessity, and how to turn an audience into a community.   </p>

Whether you're new to social media or a veteran, this episode of The Road We Travel is a master class on how to build an audience. VDOT's Ellen Kamilakis tells us about tweeting from the passenger seat of a snow plow, how the "Meemaw" character was born of necessity, and how to turn an audience into a community.

VDOT's Meemaw, Ellen Kamilakis, Talks Social Media (It's a Master Class)

The Road We Travel, presented by DRIVE SMART Virginia, is an interview-format podcast focused on driver behavior, traffic laws, and emerging transportation technology. Email topic suggestions to info@drivesmartva.org. The opinions of the guests are their own and do not necessarily reflect those of DRIVE SMART Virginia or its board or employees.

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VDOT's Meemaw, Ellen Kamilakis, Talks Social Media (It's a Master Class)

VDOT's Meemaw, Ellen Kamilakis, Talks Social Media (It's a Master Class)