<p>ITWC CMO Fawn Annan and Wipro Canada’s global marketing leader discuss the challenges and opportunities of working as a CMO in a global matrix organization. The pair also touch on marketing in the age of COVID-19 and the role of CMO as “guiding light”, the driver of change, and the connector of dots to ensure an organization does not become siloed.</p>

ITWC CMO Fawn Annan and Wipro Canada’s global marketing leader discuss the challenges and opportunities of working as a CMO in a global matrix organization. The pair also touch on marketing in the age of COVID-19 and the role of CMO as “guiding light”, the driver of change, and the connector of dots to ensure an organization does not become siloed.

Ved Bhat, Wipro Canada’s Global Marketing Leader

A bi-weekly podcast that explores the evolving MarTech scene through in-depth interviews with top analysts and marketing practitioners. Hosted by ITWC’s CMO, Fawn Annan and supported by global IT intelligence leader IDC, each fast-paced, forward-looking 40-minute podcast challenges top marketing leaders to share their perspective on issues ranging from AI-powered analytics to account based marketing strategies. Every podcast will explore how our guests will drive customer experience and value in marketing over the next decade.

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Ved Bhat, Wipro Canada’s Global Marketing Leader

Ved Bhat, Wipro Canada’s Global Marketing Leader