[Quick links] [Pause]   All of us routinely employ this even without being aware of it. I had a student whose name was some difficult to pronounce Arabic word. That was the first time I was hearing such a name. I had tough time remembering his name.  So, once I asked him what that name really means. He not only gave me its meaning, but also told me some story from Quran related to that name. I remembered that name for a long time, after that!