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In this episode of Advertising Is Dead, Varun is joined by Vedant Lamba, founder of The Mainstreet Marketplace, a company that has been redefining the sneaker culture in India by making exclusive kicks accessible to the niche yet prevalent market of sneakerheads.

Vedant talks about subcultures, and how a vlogging routine and his love for sneakers eventually led him to set up shop in Pune and eventually expand across Metros. He shares some insights into the business, and how he got inducted into the world of business early on via inspiring conversations with his father. All this and much more.

Find Vedant on Instagram @vedulamba
Find The Mainstreet Marketplace on Instagram & Website
Talk to Varun Duggirala on Twitter and Instagram: @varunduggi

You can listen to this show and other awesome shows on the new and improved IVM Podcast App on Android:https://ivm.today/android OR iOS: https://ivm.today/ios

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