He's the upland Perthshire farmer who once described himself as VEGAN (V-ery E-nthusiastically G-rowing A-nimals N-aturally). Martin Kennedy is also NFU Scotland's vice-president, and has built a name for himself through widely-shared Facebook posts that debunk farming myths and take a common-sense approach to promoting the industry. In this episode, Anna visits Martin on his farm to talk about the future of farming, positive ways forward on climate change, and a shared love of social media.

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Meet OnFARM sponsors SkyeSkyns

SkyeSkyns is a traditional tannery, and luxury sheepskins and home accessories business on the Isle of Skye. The company are looking for crofters, breeders and farmers who breed native, rare, or heritage breed sheep, to supply skins for their tannery. This will mean they can hand-craft fully traceable sheep skins, and support producers by putting value back in to the sheep farming process. Find out more about joining the SkyeSkyns supplier network:

Skye Skins