As 2022 quickly approaches, Matthew Glover (https://veganuary.com/about/meet-the-team/) wants you to start your year going plant-based. His organization, Veganuary (https://veganuary.com/), has influenced over half a million people in the UK to ditch animal products as part of their New Year’s Resolution. Today, he joins Kathy for a lively conversation about:* His childhood spent in slaughterhouses, and how this led him to veganism as an adult* Veganuary’s start as a humble organization launched by Matthew and his wife, Jane, at their dining room table* How Veganuary differs from country to country, and Matthew's aim to spread the campaign in the U.S.* The importance of investing in plant-based businesses through Veg Capital (https://vegcapital.co.uk/)* VFC (https://www.instagram.com/vfc.food/), Matthew’s newest foray into Vegan Fried Chicken and plant-based eatingTo stay up-to-date with Veganuary, follow them on Instagram (https://www.instagram.com/weareveganuary/) and Facebook (https://www.facebook.com/Veganuary). Check out Vegan Fried Chicken at www.vfcfoods.com (https://vfcfoods.com/).