One of the biggest challenges that car manufacturers can’t escape is the changing consumer demands. For instance, most consumers are now very keen on the experience they have in the car - they no longer see it as just a utility that moves you from point A to point B.

Many companies have seen this as an opportunity to deliver more customized products to the market with the goal of meeting diverse consumer needs. To accommodate the shift from plain standardized cars, EV manufactures have had to change their EE systems as well as their business models. These changes have increased the complexity that OEMs have to deal with while working to deliver high-quality cars within shorter periods.

I’m your host, Conor Peick, and today I’m joined by Doug Burcicki, Sr. Director of Integrated Electrical Systems for A&T and Heavy Equipment at Siemens Digital Industries Software. And, Migo Richter, a member of the Siemens IES Automotive and Transportation Market Development Team.

They’ll help us understand the changes that are taking place in electrical and electronic (EE) systems within the vehicle. They’ll also help us understand the consumer demand changes and how they are impacting the industry’s business model. Additionally, we’ll discuss how Siemens offerings make it possible for EV companies to handle increased complexity.

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