Can you succeed without advertising, without inventory, and by encouraging your customers to repair your products rather than buy new ones? That's the Veja story. The French sneaker brand campaigns for a sustainable economy that benefits everyone, and its commitments have become its best marketing arguments. Not forgetting the look of its models, of course. The brand has just opened its first sneaker repair workshop in New York.

Here's the story of Veja and how it succeeded in its crazy gamble.

This podcast was produced in October 2024 by Huspter. Music by Dmitry Taras from Pixabay