Join Kerry W. Kirby and Jimmy Lancaster, the masterminds behind the Multifamily Tech Gurus Podcast Series, as they unpack a growing but often overlooked risk in modern proptech: what happens when you bundle third-party services into your product—but don't control the economics behind them.

In this episode, Kerry and Jimmy explore the risk that comes with reselling or embedding services you don't fully control. From unexpected cost increases to contract misalignment and the challenge of passing those changes through to customers, they break down how quickly profitability can erode—and why most Proptech companies don't see it coming until it's too late. They discuss how dependency on third-party providers can shift power away from the product owner, creating a disconnect between what's sold and what's sustainable.

Kerry and Jimmy's Words of Wisdom: "The moment you bundle someone else's service into your product, you don't just inherit the functionality—you inherit their pricing, their decisions, and their risk. Every change they make—whether it's cost increases, service shifts, or policy changes—flows directly into your business and impacts your customer. And if you don't control those variables, you're not protecting your margin—you're exposing it. Because at that point, you're not just selling a solution—you're carrying the financial consequences of decisions you don't make."

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