Vendor's Edge Podcast - Episode 015

🎙️ "The Power of Farm-to-Table in Florida – Interview with Jillian Childs, Founder of Florida Farm Finder"

In this episode, we sit down with Jillian Childs, the visionary behind Florida Farm Finder, Florida’s #1 farm-to-consumer social media platform. Jillian shares the story of how Florida Farm Finder came to life, the obstacles she’s faced while growing the platform, and her passion for connecting farmers and consumers across the state.

We also dive into her upcoming annual event, Meet Florida Meats, happening March 22-23, 2025, her journey as an author, and her children’s book, Florida Is For Food: An ABC Journey Through the Sunshine State. Plus, we get an inside look at the exciting projects and events she has in store for Florida’s farm-to-table community.

If you're a farmer, vendor, or local food enthusiast, this is a must-listen episode filled with inspiration, insights, and the power of fresh, local food! 🎧🌱🍊

You can find Jillian on Florida Farm Finder. Be sure to go visit her pages!

Florida Farm Finder: www.floridafarmfinder.com

Facebook: www.facebook.com/FLFarmFinder

Facebook Group: www.facebook.com/groups/228099935108526

And you can visit us here at Anchored Market Ventures at:

www.anchoredmarketventures.com

🎙️ Vendor's Edge Podcast - Episode 014: Creating an Event Marketing Plan

In this episode, we dive into the art of crafting an effective event marketing plan to elevate your success as a vendor. Learn why every vendor needs a strategic roadmap to maximize visibility, attract customers, and boost sales at markets, festivals, and craft shows.

We break down the essential components, from setting clear goals and identifying your target audience to leveraging pre-event promotions, creating a standout booth, and following up after the event. Plus, we share a step-by-step example of a marketing plan for a handmade candle vendor, along with the best tools and resources to simplify the process.

Tune in for actionable tips, inspiring ideas, and the motivation to create your own event marketing plan. Don’t miss this episode!

🔗 Subscribe, share, and leave a review! Let’s grow together.

Vendor's Edge Podcast brought to you by Anchored Market Ventures. www.anchoredmarketventures.com

You can purchase Farmers Market Success: A Comprehensive Guide For Vendors on Amazon: https://amzn.to/40DlCYp

Vendor's Edge Podcast - Episode 013

Hosted by Anchored Market Ventures. www.anchoredmarketventures.com

Turning One-Time Buyers into Lifelong Fans

In this episode, we dive into the art of building a loyal customer base that keeps coming back for more. Discover why customer loyalty is the secret sauce to long-term success, and learn actionable strategies to turn one-time buyers into lifelong fans.

From crafting authentic connections and delivering top-notch service to creating engaging loyalty programs and personalizing the customer experience, we’ll guide you through proven techniques to strengthen your customer relationships. Plus, hear real-world examples of vendors who’ve mastered the loyalty game.

Whether you’re a seasoned vendor or just starting out, this episode is packed with insights to help you foster repeat business, increase word-of-mouth referrals, and build a thriving community around your brand. Tune in now to take your vendor game to the next level!

🎧 Listen now and transform your buyers into lifelong fans.

🔗 Don’t forget to follow, review, and share with fellow vendors!

You can purchase our book: Farmers Market Success: A Comprehensive Guide For Vendors on Amazon here: https://amzn.to/4aiewMv

Title: Mind Over Market: Cultivating a Growth Mindset for Vendors

In this episode of Vendor’s Edge, we dive into the transformative power of a growth mindset and how it can lead to long-term success for farmers market, craft show, and festival vendors. A growth mindset, as defined by Dr. Carol Dweck, is the belief that skills and success are developed through effort, learning, and perseverance. We explore the difference between a fixed mindset (“I’m not good at sales”) and a growth mindset (“I can learn strategies to improve my sales”), and discuss why adaptability and a willingness to evolve are crucial in the ever-changing world of markets.

Listeners will learn how to embrace challenges, such as stepping out of their comfort zones to try new markets or collaborate with fellow vendors. We also cover the importance of turning setbacks, like slow sales days, into opportunities for growth and refinement. From setting SMART goals and tracking progress to celebrating small wins, this episode is packed with actionable tips to help vendors cultivate a mindset that fosters continuous improvement and lasting success.

If you’re ready to unlock new opportunities, overcome challenges, and elevate your vendor business, this episode is for you. Tune in to discover how a growth mindset can help you thrive in a competitive market and take your business to the next level. Don’t forget to share your journey with us on social media and stay connected for more tips to grow and succeed!

>>> Visit Anchored Market Ventures at www.anchoredmarketventures.com

>>> You can purchase our book Farmers Market Success: A Comprehensive Guide For Vendors here: https://amzn.to/425AjVt

>>> Wave Financials www.waveapps.com

Episode 011: Your Best Year Yet! 12 Ways Farmers Market Vendors Can Grow and Thrive in the New Year

In this episode of Vendor’s Edge, we’re helping you kick off the New Year with a fresh perspective and actionable strategies to make it your best year yet! Whether you're a seasoned vendor or just starting out, these 12 proven tips will help you grow your business, boost your sales, and thrive at farmers markets and beyond.

We’re diving deep into practical, step-by-step approaches to elevate every aspect of your vendor journey. Here’s what you can look forward to:

1. Set Up as a Business to Realize Benefits and Tax Breaks

Learn how to legitimize your business by setting up as an LLC or sole proprietorship, securing vendor insurance, and taking advantage of tax benefits. We’ll share tips for opening a dedicated business bank account, tracking expenses with accounting tools, and ensuring you’re fully licensed and permitted for a professional, stress-free year.

2. Refresh Your Branding and Marketing

It’s time to make a memorable impression! Discover how to modernize your branding with cohesive logos, packaging, and signage. Plus, we’ll share social media strategies for consistent posting and audience engagement, and the power of building an email list to keep your customers informed and coming back for more.

3. Invest in Professional Development

Grow your skills and expertise by attending workshops and learning new techniques to improve your craft. We’ll also discuss digital tools for managing inventory, invoices, and customer communications to make your business run smoothly.

4. Upgrade Your Booth Presentation

Your booth is your storefront – make it count! Get tips on creating eye-catching displays, incorporating vertical elements, and using lighting to stand out. We’ll also cover ways to ensure your signage is professional, readable, and aligned with your brand.

5. Diversify Your Product Offerings

Keep your inventory fresh and exciting by adding seasonal products, unique bundles, or gift sets. We’ll explore the benefits of offering samples and live demonstrations to engage customers and boost sales.

6. Build Strong Networks and Engage with Your Community

Collaboration is key! Find out how to partner with other vendors for cross-promotions, co-host giveaways, and highlight your support for local materials and community initiatives. We’ll also share tips for expanding to new markets and festivals to reach larger audiences.

7. Enhance the Customer Experience

Happy customers are repeat customers. Learn how to warmly greet visitors, share your unique story, and build meaningful relationships. We’ll also cover loyalty programs, feedback systems, and other ways to keep customers connected and engaged.

8. Evaluate Pricing and Boost Profitability

Maximize your revenue by reassessing your pricing strategy, incorporating upselling techniques, and managing costs effectively. We’ll share practical ways to analyze expenses and find savings without compromising quality.

9. Incorporate Sustainable Practices

Attract eco-conscious customers by reducing waste, using biodegradable packaging, and repurposing leftover materials. We’ll also discuss how to promote your sustainable initiatives as part of your brand story.

10. Leverage Technology for Growth

Go beyond in-person sales with tools for e-commerce, inventory management, and performance analysis. Learn how to integrate contactless payment methods and apps to streamline your operations and meet customer expectations.

11. Prioritize Your Health

Your business depends on you, so taking care of yourself is non-negotiable. Discover strategies for staying hydrated, eating well, and avoiding burnout at events. Plus, we’ll share tips for managing stress, getting quality rest, and finding support within your vendor community.

12. Set Goals and Celebrate Your Successes

Define clear, achievable targets for revenue, events, and growth. We’ll show you how to track progress, make adjustments, and, most importantly, celebrate every milestone to stay motivated and inspired throughout the year.

Get ready to tackle the year ahead with confidence, clarity, and purpose. Whether you’re looking to streamline operations, attract new customers, or prioritize your health, this episode has something for every vendor.

Listen now and take your farmers market business to the next level!

Vendor's Edge Podcast brought to you by Anchored Market Ventures.

Visit our webpage at https://www.anchoredmarketventures.com

Accounting Program mentioned in this episode: Wave Accounting https://www.waveapps.com

Balancing a vendor business with a full-time job can be challenging, but it's not impossible! In this episode, we break it down into actionable steps for managing your time, staying productive, and avoiding burnout.

Segments Covered:

🛠️ Identifying the Challenges – Understand the hurdles of juggling work, family, and your vendor business.

⏱️ Time Management Strategies – Learn how to schedule effectively, use downtime wisely, and leverage tools to automate tasks.

🎪 Maximizing Efficiency at Events – Tips for streamlined setup, event preparation, and networking on the go.

💡 Staying Motivated and Avoiding Burnout – Set realistic goals, care for your health, and celebrate milestones.

📈 Long-Term Planning for Growth – Invest in your business, evaluate its future, and build a strong support network.

🎧 Tune in now for actionable advice to balance it all! Visit our website for free resources like the 125 Tips for Vendors eBook. Don’t forget to subscribe, review, and share!

You can buy our book, Farmers Market Success: A Comprehensive Guide For Vendors, on Amazon here: https://amzn.to/3D86KZ3

The Vendor's Edge Podcast is hosted by Anchored Market Ventures at www.anchoredmarketventures.com or on our social media pages.

🎙️ Vendor's Edge Podcast Episode 009: Why Vendors Need Insurance and Top Insurance Choices

Insurance might not be the most exciting topic, but it’s one of the most important for farmers market, craft show, and festival vendors. In this episode, we’re tackling why every vendor needs insurance and how it can protect your business, your reputation, and your peace of mind.

We cover:

✅ The biggest risks vendors face—like property damage, product liability, and theft.

✅ Real-world horror stories, including a runaway canopy, a mislabeled food product, and stolen inventory—plus what could have happened with the right insurance.

✅ The essential types of coverage every vendor should have, from general liability to product insurance.

✅ The best insurance providers tailored for vendors and how to choose the right policy for your business.

Whether you’re a seasoned vendor or just starting out, this episode is packed with actionable tips to protect your business and your future.

🎧 Tune in now and make sure your business is covered before disaster strikes!

💡 Next Episode Preview: Don’t miss our top tools for creating a winning booth setup. Subscribe today!

➡️ Book Release December 6th! Farmers Market Success: A Comprehensive Guide for Vendors will be available on Amazon!

⚡️ Connect with Bill Davenport of Anchored Market Ventures

➡️ ‪https://www.anchoredmarketventures.com

➡️ https://www.facebook.com/anchoredmarketventuresLLC

➡️ https://www.instagram.com/anchored_market_ventures

➡️ https://www.tiktok.com/@anchored_market_ventures

➡️ https://www.x.com/@AnchoredMarkets

=============================

📱 Subscribe and Listen to the Vendor's Edge Podcast

=============================

Our mission here at Anchored Market Ventures is to help purpose-driven market vendors go full-time doing what they love and making an impact through the power of video.

For support inquires, or business inquiries, please go to https://www.anchoredmarketventures.com or email at

[email protected]

Top 25 Insurance Companies for Vendors:

1. ACT Insurance – Affordable coverage for artists, crafters, and tradeshow vendors.

2. FLIP (Food Liability Insurance Program) – Specializes in liability insurance for food vendors, including at farmers markets.

3. K&K Insurance – Provides event insurance for vendors, exhibitors, and artisans.

4. Thimble – On-demand coverage for short-term events or longer-term policies for vendors.

5. R.V. Nuccio & Associates – Offers insurance for farmers markets, art fairs, and similar events.

6. The Event Helper – Covers vendor liability for events, including farmers markets and craft fairs.

7. State Farm – Customizable business insurance packages, suitable for market vendors.

8. Liberty Mutual – Known for affordable small business and vendor coverage.

9. Hiscox – Specializes in small business insurance, including vendors.

10. Next Insurance – Provides coverage specifically for small businesses and vendors.

11. Farmers Insurance – Known for general liability policies for small businesses.

12. Zurich Insurance – Offers event and market vendor insurance.

13. Nationwide – General liability and property insurance for vendors.

14. Travelers Insurance – Provides tailored small business and event vendor insurance.

15. Philadelphia Insurance – Specializes in event insurance, including for craft and food vendors.

16. Berkshire Hathaway Guard – Known for comprehensive general liability policies.

17. Markel Insurance – Provides event vendor coverage with customizable plans.

18. Progressive Commercial – Known for vendor and small business insurance.

19. CoverWallet – A digital provider that offers insurance for various vendor types.

20. USAA – Known for affordable small business insurance, including vendors.

21. Nationwide Specialty Insurance – Offers flexible coverage for market vendors.

22. Allianz Insurance – Provides event-specific vendor insurance.

23. Biberk (Berkshire Hathaway) – Focuses on affordable vendor and small business policies.

24. Event Insurance Now – Tailored vendor insurance with flexible terms.

25. EventDecorDirect Vendor Insurance – Designed specifically for event vendors, including farmers markets and festivals.

Setting Up a Booth That Sells Itself

In this episode of Vendor's Edge, we explore one of the most critical aspects of vendor success: creating a booth setup that captivates customers and drives sales. Your booth is more than just a display—it’s your storefront, your first impression, and your silent salesperson.

What You’ll Learn:

• Why First Impressions Matter: Learn how to use colors, signage, layout, and lighting to make your booth stand out and draw in foot traffic.
• Crafting Product Displays That Sell: Discover how to maximize your booth’s potential with eye-level displays, vertical space, clear pricing, and storytelling techniques that connect with customers.
• Creating a Memorable Experience: Engage your customers’ senses with interactive elements, demonstrations, and thoughtful booth design that keeps them browsing longer.
• Branding Your Booth: Find out how to infuse your personality and story into your booth setup to leave a lasting impression.
• Avoiding Common Mistakes: Steer clear of overcrowded displays, poor signage, and other pitfalls that can drive customers away.

By the end of this episode, you’ll have actionable tips to turn your booth into a showstopper that sells itself.

Special Announcement: Our new book, Farmers Market Success: A Comprehensive Guide for Vendors, releases December 6th—don’t miss it!

Challenge: Try one of the strategies from this episode to upgrade your booth and share your results with us on social media using #VendorsEdge.

Tune in to elevate your booth setup and take your vendor game to the next level!

Visit Anchored Market Ventures at:

www.anchoredmarketventures.com

Facebook: https://www.facebook.com/anchoredmarketventuresLLC

Instagram: https://www.instagram.com/anchored_market_ventures

X (Twitter): https://www.x.com/@AnchoredMarkets

TikTok: https://www.tiktok.com/@anchored_market_ventures

YouTube: https://www.youtube.com/@anchoredmarketventures

In Episode 007 of the Vendor’s Edge Podcast, we unpack the essential tools and equipment every vendor needs to thrive at markets and events. Divided into easy-to-follow chapters, this 30-minute episode ensures you’re fully prepared for your next market day.

00:00 - 02:04 Intro: Welcome to the Vendor's Edge Podcast

02:05 - 14:50 Chapter 1: Basic Setup Essentials

Learn why a reliable pop-up tent, secure weights, and professional table setups are non-negotiable for creating a safe and inviting booth.

14:51 - 20:39 Chapter 2: Display and Branding Tools

Discover how banners, shelving, lighting, and price tags can transform your booth into an eye-catching and organized shopping space.

20:40 - 26:00 Chapter 3: Transaction and Customer Interaction Tools

We explore the must-haves for seamless sales, including cash boxes, card readers, Wi-Fi options, and eco-friendly packaging that leaves a lasting impression.

26:01 - 31:10 Chapter 4: Comfort and Personal Needs

Stay energized and comfortable all day with tips on weather-appropriate gear, hydration, snacks, and even portable fans or heaters.

31:11 - 36:34 Chapter 5: Backup and Emergency Essentials

Be ready for anything with extra inventory, a toolkit, duct tape, and power banks. We share how to handle unexpected challenges like a pro.

36:35 - 38:28 Wrap-Up: Final Thoughts and Action Steps

We recap the highlights and encourage you to create a personalized checklist. Plus, we want to hear from you! Share your favorite vendor gear tips or questions on social media or email us at Vendor's Edge.

Don’t just survive market day—thrive with the right gear! Tune in to this practical and actionable episode now.

Vendor's Edge Podcast is brought to you by Anchored Market Ventures, LLC. Check us out at our website www.anchoredmarketventures.com and join our newsletter to stay connected to farmers market and info!

Mentioned in this episode:

TentCraft: www.tentcraft.com EZ-UP Tents: www.ezup.com ABC Canopy: www.abccanopy.com EurMax USA: www.eurmax.com Wave Accounting: www.waveapps.com Fishco Graphics: www.fishcographicsandsigns.com

You can also follow Anchored Market Ventures on YouTube!

Vendor's Edge Podcast - Episode 006: How to Sell More at Markets: Master These 10 Vendor Habits!

In this episode, we dive into the 10 habits that set highly successful vendors apart and show you how to master them for more sales and smoother market days.

Key Highlights:

• 02:45 - 07:19 Consistency in Preparation: Avoid last-minute stress with effective planning and checklists.
• 07:20 - 10: 56 Professionalism: Maintain a polished image and positive attitude, even on slow days.
• 10:57 - 13:39 Customer-Centric Mindset: Build rapport and loyalty with personalized interactions.
• 13:40 - 16:42 Eye-Catching Booth Displays: Attract customers with fresh, branded, and organized setups.
• 16:43 - 19:23 Strong Networking Skills: Unlock new opportunities through vendor and organizer connections.
• 19:24 - 22:21 Continuous Learning: Stay ahead with market trends, workshops, and self-reflection.
• 22:22 - 25:32 Smart Financial Management: Track profits, set goals, and price strategically.
• 25:33 - 28:58 Effective Marketing: Use social media and promotions to create buzz.
• 28:59 - 31:53 Adaptability: Thrive through challenges by staying flexible and responsive.
• 31:54 - 36:06 Passion and Resilience: Stay motivated, celebrate small wins, and keep pushing forward.

36:07 - 38:11 Reflection:

Which habit do you already excel at? Which one will you work on this week?

Join the Conversation:

Share your thoughts or questions on social media or email us—we’d love to hear from you!

Vendor's Edge Podcast brought to you by Anchored Market Ventures, LLC! Your #1 Source for Vendor Knowledge and Empowerment!

Anchored Market Ventures: www.anchoredmarketventures.com

Email for collaborations or questions: [email protected]

Great Accounting Software that we use and recommend: Wave Accounting www.waveapps.com