What makes a great partnership? In this episode, Yoni Greenbaum shares two real-world stories—from digital sports content at Philly.com to programming strategy at a public media station—that reveal why some vendors become true collaborators… and others don’t.

Expect:

• Lessons from building long-term, trust-based vendor relationships

• A framework for identifying real partners vs. transactional suppliers

• Practical tips for vetting vendors beyond the service agreement

Whether you lead a newsroom, a nonprofit, a tech team, or a school district, this episode offers a timely reminder: the best results come from relationships, not transactions.

🎧 Tune in for a smarter way to build partnerships that actually work.

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