The Renegade Marketing Podcast

Venture Capital and How To Succeed In The World of Startups - Pedro Sorrentino


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On today's episode I chat with Pedro Sorrentino from Atman Capital and his experience in the world of venture capital and startups. 

Pedro was employee #11 at Sendgrid, which went public on the NYSE and was acquired by Twilio for ~$3 billion.

This allowed him to get into the game of venture capital and he went on to start his first fund which raised ~$50M. This fund focused on connecting the US and Latam, helping their portfolio companies raise follow-on capital, hire talent, and launch new products.

He currently runs Atman Capital. 

You can connect with Pedro on social media or directly through his contact information below:

Atman Capital Website: https://atman.vc/team/pedro-sorrentino

Instagram: https://www.instagram.com/pedrosorren

Show Notes: 

1:23 → How Pedro went from music journalist to venture capitalist

4:57 → What made him want to join Sendgrid

7:08 → What he thinks of Elon Musks management style

10:03 → What he looks for when investing in companies

13:12 → Changes in today's world of venture capital and startups

15:19 → The biggest challenges companies are facing today

18:10 → The mindset needed to succeed in business

30:23 → What he would do if he lost it all and had to start over

...more
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The Renegade Marketing PodcastBy Jared Mast