Caitlin Strandberg is a Principal at Lerer Hippeau, an early stage venture capital firm in New York City that invests in consumer products and service brands, as well as in B2B Enterprise market companies. Prior to Lerer Hippeau, Caitlin worked for a number of early stage companies as well as other venture capital firms that invested in brands at various stages of their entrepreneurial journey. 

In 2017, Caitlyn was included in the exclusive Forbes 30 Under 30 list for the venture capital industry. She is a graduate of Cornell University, where she majored in History, and she also holds an MBA from Harvard Business School. 

In this episode…

For early stage entrepreneurs, it is important for them to think carefully about the decisions they make when it comes to finding venture capital investors. They have to think about how much equity and control they're willing to hand over and whether their target market and projections are achievable; this also holds true once they start toying with the idea of joining Amazon. But the problem is, a majority of them have difficulty in evaluating these key areas in their business which is where companies like Lerer Hippeau come in -- to help them increase their success rate ten-fold.

Caitlin Strandberg of Lerer Hippeau is an expert in venture capital investing and she is interviewed by James Thomson from the Buy Box Experts team about how early stage brands should be thinking about opportunities to get investment while maintaining control of their company,the most common mistakes entrepreneurs make when looking for investors, things to consider before joining the Amazon marketplace, Caitlin's criteria for selecting the right brands to invest in, and more. Stay tuned.