Communication might seem simple, but the simplicity on the far side of complexity is my favorite. Simple unaware communication (or communication on the ignorant side of complexity), leads to less than outcomes. When we learn to understand how communication works, notice what is going on then have the skills needed to mold and shape it, we can create optimal outcomes. That is the heart of the argument behind the power of this weeks cast. Changing the frame is a powerful approach to guiding and shaping a conversation. Knowing how to do this requires a significant awareness and the ability to be conversationally flexible. Frames set the boundaries of a conversation. Recognize that once it is set, it becomes challenging to change it. In this cast we examine when and how to change or reset the fame.