NEW YORK—Verizon Media has partnered with 24i, an application management and user experience organization, to make it easy for broadcasters and other content owners to prepare and deliver video-on-demand and live content via OTT (over the top) to a broad range of devices.

Writing in a Verizon Media blog post in mid-November, the company’s Principal Product Manager John Reigart, says the pair have “created a pre-integrated OTT solution” that “enables media organizations to quickly and easily build engaging experiences across all of the more popular OTT devices.”

That solution, Smart OTT, is a turnkey, “cross-screen” video application development platform that provides media companies with the tools to develop a user interface to their liking. With custom design options, it is possible to customize a UI across all platforms, Reigart writes.

The bevy of supported platforms ranges from TVs, mobile devices and browsers to media devices like Roku, game consoles and set-top boxes.

Reigart also discusses 24i’s Backstage SaaS content management system, which gives OTT operators a way to “enrich, organize and present their content within all applications.”