Verizon [NYSE:VZ] SVP Media Relations Eric Rabe counsels senior management and has deep experience in crisis management and union-related strategic communications.
He discusses broadband speeds, free municipal wireless, net neutrality, nonselective disclosure, compliance and what it’s like serving as SVP media relations at Verizon.
Show notes:
7:13 - Introduction to Eric Rabe.
7:45 - Rabe on crisis communications at Verizon.
8:37 - Rabe on how Verizon takes advantage of online communications.
10:02 - Rabe on influential blogs like Gigaom.
11:30 - Rabe on online communications tools of the future like Twitter and Facebook.
13:17 - Rabe on the practice of blogger relations.
15: 07 - Rabe on how a company can use an “information leak” that Steve Rubel spoke on to their advantage.
16:44 - Rabe on the convergence of personal and professional communications in the mobile space.
18:41 - Rabe on the impact of the accessibility and affordability of social media on advertiser supported media.
22:41 - Rabe on Jason Falls’s recommendation of stepping up to the proverbial online water cooler.
28:28 - Rabe on taking sides on controversial issues, like those involving NARAL.
33:38 - Rabe on a future fourth generation carrier like AT&T.
37:05 - Rabe on deploying fiber optics and speed to Verizon customers.
39:11 - Rabe on when people will be able to use cell phones on an airplane.
40:47 - Rabe on how Verizon identifies blogs to follow.
42:20 - Rabe on building visibility and credibility through social media.
47:28 - End