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Verizon’s Visible: differentiation, Kevin Bacon, & customer engagement
Ever felt six degrees from success? Visible Head of Brand Marketing Pearl Servat walks us through fixing customer engagement, winning with influencer marketing, and building engagement and retention through segmentation.
And hiring Kevin Bacon, of course.
Visible is a new kind of telecom, owned by Verizon, with a customer-centric brand and marketing. Getting and keeping mobile users is core to their strategy, along with an unconventional way of connecting with and retaining customers.
Servat talks about her long history in Hollywood, and:
- Trend-spotting
- Making influencer marketing work
- Differentiating in undifferentiated verticals
- Fostering loyalty and retention
- Building community
- Making customers your fans
- Engaging customers in a movement
- Being a role model as a woman and a tech executive
In this episode of CleverTap Engage, John Koetsier and Peggy Anne Salz get Visible’s top tips for winning, growing, and keeping your customers in tough, challenging markets.
“CleverTap Engage” is a video interview series featuring the globe’s most respected CMOs and executives, shining a light on how to achieve meaningful and memorable customer engagement. The series is co-hosted by Peggy Anne Salz and John Koetsier.
About CleverTap:
We are a mobile user engagement and analytics platform enabling startups, marketers and developers to use the power of data and messaging to personalize customer experiences on mobile apps.
Today, thousands of marketers and developers worldwide use CleverTap to gain deep customer insights to improve user loyalty.
Visit our website: https://clevertap.com/
Our Socials
LinkedIn: https://www.linkedin.com/company/clev...
Twitter: https://twitter.com/CleverTap
Instagram: https://www.instagram.com/clevertapof...
Facebook:https://www.facebook.com/clevertap
CHAPTER TIMESTAMPS
0:00 Breaking through the noise
2:52 Entertainment to tech
6:42 Hiring Kevin Bacon
8:24 CMO advice: brand marketing partnerships
11:00 Measuring influencer marketing
14:39 Community-centric marketing
19:01 Fostering customer loyalty and retention
23:23 Social media marketing via IRL events
27:48 Differentiation and segmentation
29:25 Women leading in tech
View all episodes
By John Koetsier & Peggy Anne SalzEver felt six degrees from success? Visible Head of Brand Marketing Pearl Servat walks us through fixing customer engagement, winning with influencer marketing, and building engagement and retention through segmentation.
And hiring Kevin Bacon, of course.
Visible is a new kind of telecom, owned by Verizon, with a customer-centric brand and marketing. Getting and keeping mobile users is core to their strategy, along with an unconventional way of connecting with and retaining customers.
Servat talks about her long history in Hollywood, and:
- Trend-spotting
- Making influencer marketing work
- Differentiating in undifferentiated verticals
- Fostering loyalty and retention
- Building community
- Making customers your fans
- Engaging customers in a movement
- Being a role model as a woman and a tech executive
In this episode of CleverTap Engage, John Koetsier and Peggy Anne Salz get Visible’s top tips for winning, growing, and keeping your customers in tough, challenging markets.
“CleverTap Engage” is a video interview series featuring the globe’s most respected CMOs and executives, shining a light on how to achieve meaningful and memorable customer engagement. The series is co-hosted by Peggy Anne Salz and John Koetsier.
About CleverTap:
We are a mobile user engagement and analytics platform enabling startups, marketers and developers to use the power of data and messaging to personalize customer experiences on mobile apps.
Today, thousands of marketers and developers worldwide use CleverTap to gain deep customer insights to improve user loyalty.
Visit our website: https://clevertap.com/
Our Socials
LinkedIn: https://www.linkedin.com/company/clev...
Twitter: https://twitter.com/CleverTap
Instagram: https://www.instagram.com/clevertapof...
Facebook:https://www.facebook.com/clevertap
CHAPTER TIMESTAMPS
0:00 Breaking through the noise
2:52 Entertainment to tech
6:42 Hiring Kevin Bacon
8:24 CMO advice: brand marketing partnerships
11:00 Measuring influencer marketing
14:39 Community-centric marketing
19:01 Fostering customer loyalty and retention
23:23 Social media marketing via IRL events
27:48 Differentiation and segmentation
29:25 Women leading in tech