Veronica Paiva, Creative Director of Studio Blank, joins HER Peninsula to share her fascinating journey through the world of visual merchandising, and furniture creation.

A savvy problem solver, Veronica has worked with iconic Australian brands like JAG, Sussan and MECCA, and built a career understanding the psychology and science behind how we experience retail spaces, products, and design.

In this conversation, Veronica opens up about stepping away from the pressure to endlessly grow her business, choosing instead to protect her creativity, her lifestyle, and her family, despite advice telling her to scale bigger and faster.

This is an honest and inspiring conversation about creativity, ambition, burnout, balance, and backing yourself, even when it goes against the norm.

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