This episode features the talented Veronica Zanchi. Veronica is a Senior Digital Activation Manager who specialises in Digital & Content Strategy, and Digital Brand Marketing all within the Entertainment & Sport Industry. She speaks about some of her campaign work at Juventus Football Club collaborating with Barbie and going through her wonderful career work to date including at Adidas. Veronica talks about learning more about AI, using podcasts to broaden her knowledge and identify new areas to investigate. This a great episode for marketers who want to learn more about large business campaigns.