Vertical SaaS Strategy: How AgencyBlock Hit Growth Without Overnight Success

Most B2B SaaS companies burn through their Series A without hitting product-market fit. Here's the enterprise sales strategy that saved one startup from complete failure.

Featuring Mike Foody, Co-Founder & former CTO at Unravel Data — who pivoted from a dying consumer app to building a $100M+ data observability platform serving Fortune 500 enterprises.

Jean-Michel and Mike reveal how they cracked enterprise sales after nearly running out of runway, why their initial product-led approach failed in the enterprise market, and the counterintuitive sales process that landed clients like Deutsche Bank and Netflix when they had zero enterprise experience.

🎯 Why product-led growth fails with enterprise buyers

🏢 The "champion + economic buyer" strategy that closed Deutsche Bank

💡 How to position a technical product for C-level executives

📞 Cold outreach tactics that work for technical founders

🔄 The pivot framework that saved them from startup death

⏱️ 00:00 From failing consumer app to enterprise pivot

05:30 Why their PLG strategy didn't work for enterprises

11:15 Landing Deutsche Bank as their first major client

16:45 Building an enterprise sales process from scratch

22:10 Scaling from founder-led to repeatable sales team

28:20 Lessons on enterprise sales for technical founders

🔥 Ready to add $1M in new revenue to your B2B company this year?

Apply to Scale 👉 https://www.rapidproductgrowth.com

🔗 Website: https://www.rapidproductgrowth.com

🔗 Jean-Michel on LinkedIn: https://www.linkedin.com/in/jeanmichelthink/

#SaaS #EnterpriseSales #B2BSales #RapidProductGrowth #EnterpriseDeals