Verto Analytics Inc., a Helsinki, Finland- and New York City-based behavioral analytics platform provider, raised a $16m third funding round.

The company intends to use the funds to accelerate commercial rollout of new solutions (both syndicated and custom), and make strategic improvements to its customer service.

Led by founder Dr. Hannu Verkasalo, and Pat Brennan, president of U.S. operations, Verto Analytics is a media measurement company whose behavioral analytics platform helps brands and companies get a holistic view of consumers, including their behavior, along with demographics, lifestyles, attitudes, and interests.

The company owns and operates single-source, passively metered panels in different countries; these panels measure behavioral changes over time across all media, second by second.

The company’s behavioral research platform equips market researchers with deep, passive meter data solutions and the application of triggered surveys on top of the panel. | To read full story, visit https://startuparound.com/read/1579645809.2183511/Verto-Analytics-Raises-$16M-in-Third-Funding?ref=audio_experience