In this powerful episode of the VET S.O.S. Veteran Entrepreneur Spotlight, we welcome Rich Holley, a retired Navy air traffic controller turned financial literacy advocate. Rich is the creator of The Adventures of Buck Dollar—a children's book series and animated educational tool designed to teach kids how to save, invest, and build wealth from an early age.

Rich shares his personal journey from serving in the military to building a mission-driven business that empowers families to take control of their financial futures. Learn how he turned his frustration with adult financial habits into a movement that starts with children. With the motto "Spend some, save some, so you always have some," Rich is helping shape the next generation of financially confident kids.

He’s sold over 2,500 books, created a financial wellness journal, and now travels across the country delivering powerful assemblies and workshops for schools and colleges. This is an episode filled with purpose, passion, and practical advice.

🔗 Visit: buckdollar101.com
📲 Instagram: @buckdollar101

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