"We create identies for our self everytime we take out our phone and do something."Know your digital self as well as organisations and governments do. If you’re not prepared to go through that effort, you should probably go live in the woods. Vesselin Popov, Business Development Director for the University of Cambridge Psychometrics Centre, talks about the ongoing battle about freedom and privacy online. New ways of harvesting our digital profiles can take advantage of our vulnerabilities, giving way to questions about ethical data use.More reading:https://gizmodo.com/the-other-cambridge-personality-test-has-its-own-databa-1823997062