Welcome to our podcast featuring Julie Barbier-Leblan, a serial entrepreneur who shares her journey from finance law in Europe to founding Merit Incentives, a global engagement technology startup. Discover how she scaled her business from B2C to B2B, gained recognition from large enterprise clients, and expanded into the SME market. Listen to Julie's insights on entrepreneurship, the startup world, and strategic partnerships, and gain valuable lessons for future entrepreneurs and current business owners.