With more than 260 years old, VGH is one of the most traditional insurance companies in the world. About a year ago, they decided to create a new company, called Futur X. The goal is to support not only VGH but also other companies in the region of lower Saxony in innovation projects. I was in Hannover and met with Christian Brömer, creative coach at Futur X. He talked about the challenges faced by the insurance industry and his plans to persuade people to work in a more user-centered way. This interview was recorded in late 2018.