Join us at IBC2025 as we speak with Hadar Tel Mizrahi from Viaccess-Orca about how personalisation is shaping the future of monetisation and advertising. Working in collaboration with ContentWise, VO combines AI-driven recommendations with editorial control to give operators the ability to tailor content discovery while maximising engagement.

Hadar explains how this foundation of personalisation paves the way for targeted advertising, delivering value for advertisers, operators, and end users alike.