Digiday Live

Viacom head of talent Paula Kaplan: Internet stars see themselves as brands in their own right


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The process of discovering and developing new talent is not just for new TV shows anymore. Networks are looking for internet sensations as well. Viacom head of talent Paula Kaplan discussed the ins and outs of working with digital talent at the Digiday Future of Entertainment event held in Los Angeles, California on October 25.

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