Viant (DSP) stock analysis: 81% EBITDA explosion signals a CTV breakout — full deep dive

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In this deep dive, we break down Viant Technology Inc. (DSP) and its patented, cookieless programmatic advertising platform that is capturing massive Connected TV (CTV) ad budgets. With adjusted EBITDA soaring 81% year-over-year and shares trading at a normalized trailing P/E of 12.38x, the key question for investors is whether this mid-market challenger can maintain its structural data advantages against Big Tech walled gardens. Here’s everything you need to know before making a decision on DSP.

🎯 SECTIONS:
• Viant Technology Executive Summary & CTV Advertising TAM
• Adelphic DSP, Viant Household ID & Cookieless Targeting Explained
• The TVision Acquisition & Attention-Adjusted CPMs
• Q1 2026 Earnings Breakdown & Financial Performance
• Strategic Moats: Direct Access & Supply Path Optimization
• Big Tech Competition & Macroeconomic Risk Assessment
• DSP Valuation Analysis, Price Targets & 5-Year Scenario Model

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