Most marketers think vibe coding is a developer thing. The data says otherwise.

Scott Brinker, editor of chiefmartec, partnered with UserEvidence to survey 302 SaaS marketing leaders who are actually vibe coding. Workflow automations. Custom integrations. Internal dashboards. Built by marketers, without a dev sprint.

Turns out the teams pulling ahead aren't the most technical. They're the ones who got governance in place early, had a marketer champion it from the inside, and pushed through the trough of disillusionment instead of abandoning it.

This one's for the marketers who are done watching from the sidelines and want to see what systematic vibe coding actually looks like inside real teams.