Watch the video version here: https://youtu.be/bGYkHp5xOEc

Host Frederick Vallaeys sits down with Nils Rooijmans, Google Ads scripts developer and automation expert, to introduce PPC marketers to vibe coding—a new way to build tools and workflows using AI without traditional programming.

They break down what vibe coding actually is (and what it isn’t), when it makes sense for PPC use cases, and where marketers should absolutely avoid using it. Frederick and Nils also explore real-world examples like generating Google Ads campaign assets from a landing page, rapid prototyping internal PPC tools, and deciding when scripts, APIs, or full apps are the right solution.

Nils shares how marketers can use vibe coding tools like Google AI Studio, Lovable, and V0 to move faster, while keeping humans in the loop, managing risk, and knowing when to hand things off to developers.

Work with Nils: https://nilsrooijmans.com/

Follow Nils here: https://www.linkedin.com/in/nilsrooijmans/Follow Fred: https://www.linkedin.com/in/frederickvallaeys/

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