Your logo is not your brand. It has to capture your brand’s vibe, but the brand itself is something larger than that.

This is Part 2 of a three-part Field Notes series on the origins of Vibe, Tribe & Why®, Brand Shepherd’s proprietary brand-building framework. This episode covers Vibe, the presence component, where it came from, what it actually covers, and why a logo design roadblock 20 years ago turned into the foundation of a framework that has since helped brands from funded startups to Procter & Gamble get clear on who they are.

If you haven’t heard Part 1 on Tribe yet, start there. Part 3 on Why is coming next week.

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